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Paul joined the moving and storage business as a teenager in 1981 and soon found the movers trade association in the UK, a valuable source of information about best practice and methods.
Director
EasyBox
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Paul appreciated the openness of operators to share information and the value of meeting trade suppliers, via the association meetings and conferences.
He soon saw that the trade association was a positive influence on the industry generally, directly and indirectly, promoting high standards, which in turn improved the consumers image of the industry. He could see it was an important voice for the industry and was often called upon to defend the industry and its interests.
Paul despite only being in his early 20’s, soon got enthusiastically involved in various association committees, working groups and became a board member.
The movers association was highly developed 100 years old, had a large executive team and training department and staged high quality conferences.
In 1999 Paul joined the Self-Storage Industry, which in Europe and the UK was approximately 10% of the size it is today and understandably for such a small industry it had a very small trade association. The SSAUK was run by a lady who worked part time from home.
Paul, understanding the value of trade associations got involved with the SSAUK as soon as he joined the sector and became a director the following year.
During the first 2 years as a Director, Paul worked tirelessly to develop the UK Self-Storage association having experience of the highly developed Movers association. He upgraded its conferences, launched the Association “Focus” Magazine (that still serves the Association today), created working groups and committees, involved the national operators in the sector, for the first time, upgraded the association executive management by talking on a full time CEO, team and association offices, where they are still based.
In 2004, recognising the small, but widespread growth of the sector, in many European countries, Paul was the initiative behind the formation of FEDESSA and became its inaugural President, encouraging the small but growing number of operators in many countries to set up their own national association with the support of FEDESSA.
Paul was President when FEDESSA brought together its member national associations to create a “European Standard/Kite Mark” for the Industry. This served to protect the sector from the moving industry who had loosely promoted itself as self-storage operators, when they weren’t. The standard differentiated the true operators.
Paul was a director of the UK SSA for 7 years including 3 years as Chairman, a director of FEDESSA for 10 years including 3 years as President. Now back on the UK SSA board for the last 4 years, Paul has been a serving self-storage industry Director continuously for the last 18 years.
Paul has been a guest speaker at conferences in the US, and other countries.
Paul considers himself an small operator, having established or acquired 5 different self-storage brands/small portfolios worth over £100m and selling on to national operators.
He has a small but growing UK self-storage portfolio and retained an interest and management role in EasyBox in Italy when he sold that company last year.
As a side “hobby” Paul has advised operators, or would be operators, in a consultancy capacity, in several Middle eastern countries and most European countries over the last 20 years.
Kevin White, Chief Investment Officer, is responsible for leading the Virtus Acquisitions and Asset Management teams in overseeing investment strategy, underwriting, due diligence, structuring and ultimately property level operations to assure fund objectives are met.
Chief Investment Officer
Virtus Real Estate Capital
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Kevin has a sixteen-year track record of real estate investing. Prior to becoming CIO, Kevin was Managing Director – Acquisitions, leading the Virtus Alternative Multifamily Team for nine years. While in this role, Kevin led the efforts of acquiring approximately $1.4 billion of assets across workforce housing, student housing, self-storage and education related properties. Prior to joining Virtus, Kevin was the Director of Acquisitions for a private equity real estate investment company. He was responsible for leading an acquisitions team that successfully closed $150 million of commercial real estate, with a primary focus on multifamily workforce housing. He has experience with numerous property types in sourcing, underwriting, due diligence, capital relationships and asset management. He holds a B.B.A. in Finance from Ohio State University, and an M.B.A. from The University of Texas at Austin with concentration in Real Estate.
Benjamin Macfarland has spent the last 15 years focused on the acquisition, development, financing, repositioning, and management of owner operated real estate assets including self-storage (since 2006), parking, student housing, senior living, and single family home portfolios.
CEO
Sroa Capital
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Mr. Macfarland’s track record has proven his ability to identify market dynamics, implement his investment strategy, build out a team and execute on his vision.
To date he has been responsible for deploying approximately $250 million in equity primarily sourced from family office capital partners, corresponding to over $1 billion of real estate investments. Storage Rentals of America is Mr. Macfarland’s third platform he has created around an investment strategy in a specific industry (in addition to parking & student housing).
Mr. Macfarland holds a BS in Real Estate from Florida State University and an MBA in Finance from American University. Mr. Macfarland is a member of the Real Estate Roundtable in Washington, DC. Mr. Macfarland and his wife Christina have four children, live in West Palm Beach, Florida, and are actively involved with the Community Foundation of Palm Beach and Martin Counties and the Flagler Museum.
Brandon Goetzman is a Senior Vice President at Blue Vista, with responsibility for sourcing, structuring, underwriting and executing transactions on behalf of Blue Vista’s Middle Market equity funds. Brandon is also a member of the firm’s Student Housing Investment Committee.
SVP
Blue Vista
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Since joining Blue Vista in 2008, Brandon has been involved in the financing, acquisition and development of over $1.0 billion of commercial real estate transactions.
Brandon earned a BBA with a dual major in Real Estate and Finance from the University of Wisconsin-Madison, and is a board member of the University’s AREIT program. In addition, Brandon is a CFA charterholder.
Spenser is an analyst on Green Street’s research team and sector head of Net Lease, Gaming, and Self-Storage.
Analyst
Green Street
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This includes formal coverage of 13 companies, as well as shadow coverage of several key gaming operators. She previously covered the Regional Mall REITs for six years, generating thought leadership reports on department store obsolescence, the evolution of retail, cap-ex, and other topics. In 2016, she led the effort to establish Green Street grades and value estimates for the outlet sector. In 2019, Spenser initiated coverage on W.P. Carey – a $15 billion Net Lease REIT – and in early ’20, she launched coverage of the Gaming Sector, which is comprised of three REITs with a combined market cap of $30 billion. She has been quoted in the Wall Street Journal, CNBC, Los Angeles Business Journal, and New York Times. Spenser has spent her entire career working in the REIT space. Prior to joining Green Street, she worked with Citibank’s REIT research team, where she focused on the Net Lease and Storage REIT sectors. Spenser earned a B.S. in Finance, graduating Magna Cum Laude from Fairfield University in Connecticut.
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